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Design

Web Design For Business Donegal

Web design is very different to print design.

I like to think of web design as one design ‘language’ and print design as another design ‘language’ and I ‘speak’ both well.

What works in print does not directly work well in web design. So as a designer, I know how to adapt print design for web design and vice versa so that your overall branding (every visual element of your marketing) remains consistent and cohesive.

Web design is every visual element on your homepage and other pages – images, text, font, colour etc. – and the layout of how these elements are best displayed.

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WHY
There are few businesses in today’s world that don’t have a web presence. A web presence builds trust as it allows the possible client to research who you are and what you do and it also shows you are happy to have that information freely available, i.e. you’ve nothing to hide.

However, this also means that it is a very saturated and competitive environment to showcase your brand. In order to stand out and be seen, you need to show how your brand/product is different and why the possible client should use your product or service over a competitors.

Of course you can explain all that in the blurb on your site but today’s web users have a very short attention span and like to be able to view and digest information at lightening speed.

To combat this, you need to ‘speak’ to the potential customer within seconds. The human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

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HOW

Just as for print design, the web designer must have a very good understanding of the limitations, specifications, file formats, colour settings and image resolutions and sizes required for web use. As well as understand how the end user will interact and engage with the website.

They must also be experienced at working with the needs of web developers and in some cases, digital marketers. If you were to liken the website to a sports car then the designer designs the ‘surface’ parts – colour, shape and visual elements of the ‘car’; the developer builds the ‘engine’ and moveable parts; and the digital marketer drives the car!

The design of your website is extremely important. It is wise to enlist a web designer to create a bespoke homepage. landing page or full site design for you and your business. A web design that will ‘jump out’ and attract the attention of today’s world of ‘speed viewers’, make them stop scrolling, entice them to interact and engage with YOUR website and in turn, YOUR BUSINESS.

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JKS Design | Graphic Design and Branding Donegal | Digital, Print & Web