Print Design Donegal
Print Design is Everywhere
We are surrounded by it. Packaging design, livery design, editorial design, signage….
Your breakfast cereal box or the packaging on your new TV or mobile phone are examples of print design. The graphics on the side of the delivery van, the magazine, newspaper, leaflet or brochure sitting on your coffee table are all examples of print design. Visit an exhibition and see the stands, banners and signage, again all examples of print design.
To be specific, print design is where the design is required to be printed onto a tangible item such as paper, fabric, metal, plastic…
Faced with two different products of the same type – for example shampoo – the customer will ‘judge’ your product mainly based on the packaging (design). People make these initial ‘judgements’ usually within seconds. Yes, they may compare the physical components of the product (ingredients, volume etc.) but the initial seed to influence which product they will purchase has already been set by their subliminal reaction to the packaging.
This subliminal association can be deciding if the product is of a high standard, is well priced or costly, is a luxury item or a budget item. On a conscious level, the customer can also get information about the product purely through the design – what the product is (shampoo) and other qualities such as fragrance, ingredients etc.
The designer must have a very good understanding of the limitations, specifications, print paramaters, printing materials, special finishes, printing processes and the correct way to output and supply artwork for printing.
Getting this wrong can be costly! If a mistake has been made, the only way to correct it is to do a full re-print of the entire project!
Therefore, using experienced designers who can competently design for print is crucial.