Identity Design

Branding For Business Donegal

Most people think that branding is logo design. Although this is partly true – your logo being just one element of your branding – is generally the most important part.

Branding is a term used to describe not only your logo but also the design of every place and item to which your logo will be applied or seen. Your signage, advertising, marketing materials, website etc. are all parts of your company identity and these combined with your logo, styling, visuals etc. are your branding.


Think of any of the most successful brands worldwide… they have strong, consistent and easily identifiable branding such as the iconic Coca-Cola logotype or the Nike swoosh, both instantly recognisable. A well designed and well researched logo will also have longevity. Both of the aforementioned logos have stood the test of time.

But branding is much more than just the logo, branding is how that logo makes you feel, the emotion it instils, your perception of the company or product the logo represents. Which is why it is so important to have a logo that represents your company in the best possible light… a logo which will be the cornerstone of all your other branding… a logo that is solid and striking and identifies your company to everyone.

Brand cohesion is key. Consistency across all elements of your branding will make your company recognisable at just a glance and perceived to be competent and trustworthy.


The core of all other branding is your logo. So it goes without saying that the creation of both your logo and branding identity must not be taken lightly. The designer must research not just your company but also your competitors and other companies within your sector to create an overview of the business environment you operate within and the logos with which your new logo will be competing. An insight into your target market and the goal of your new logo must also be gathered.

Using this information, I, as your designer will brainstorm several concepts, develop the concepts that work the best and then present a set number of logo designs (usually 3) for consideration, which in most cases will also include visual mock-ups of how these logo designs will look in a real life setting e.g. on signage or a business card. From there, if any of the concepts are deemed suitable by the client, the chosen logo design will be refined, tweaked and a colour palette of brand colours applied to reach the final design. This final design will then be used to create your brand toolkit – your chosen logo supplied in various file formats (for print and web) accompanied by a brand style sheet or brand guidelines document to ensure the consistent use of your logo in all settings.



Project Details Arrow-right-green



Project Details Arrow-right-green



A well designed logo should have good longevity but there will be times that a logo re-fresh or re-design will be needed. A re-fresh differs from a re-design. A re-fresh uses elements of your current logo design to create a more modern, fresh design which has relevance in today’s world and will stand out amongst the crowd. It is also a great way to create fresh interest in your brand or product. Logo re-fresh examples:  The Skeff Late Bar & Kitchen; Murrays Pharmacy; Blaze Basketball; or Deele College.

A logo re-design is the creation of a completely new concept. It is not linked to the original logo (maybe colour/font). Re-design examples: The KER Group; Global Tiles and Bathrooms; or SecureLAN.

The Skeff Bar
Murrays Pharmacy
Blaze Basketball Club
KER Group
Global Tiles & Bathrooms
Deele College

Creative, custom designs to tell your story, visually


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