GLOBAL TILES & BATHROOMS
Logo Identity Design and Branding
The existing logo had lasted them well but was looking tired and dated. However, it was important to retain some brand recognition so rather than a complete change in colour palette, we decided to retain the navy blue but replace the insipid yellow with a warmer dark orange colour and also added a third colour (light blue) to the primary brand palette.
The traditional serif font Palatino was updated with a more modern sans serif Agenda for the primary typeface and Open Sans for secondary text requirements.
A ‘brand pack’ was supplied which included the brand guidelines document along with the various file types for both print and digital use.
A stationery set of letterheaded paper, compliment slips and team business cards were designed and printed. Shop floor point of sale cards were branded and vehicle livery was envisaged. The exterior of the premises was completely re-branded with new signage which was applied to the building along with a new monolith structure to grab the attention of passing traffic.
Lastly, our attention turned to the website. The existing static holding page was updated with a new, inviting and engaging homepage design which was passed onto Global Tiles and Bathrooms’ web developers, MEANit, to build both the homepage design and use as the styling template for the remaining build of the website.